The pan-African ecommerce

Help Center

Understanding Wookein

Navigating the marketplace

Role as a B2B E-Commerce Platform

  • Wookein serves as a bridge between African suppliers and buyers, enabling seamless cross-border transactions.
  • It simplifies African cross-border trade by providing a B2B2C platform where businesses can interact, negotiate, and transact.
  • Wookein opens doors for small and medium-sized businesses (SMEs) across Africa, allowing them to showcase their products globally.

How Buyers Benefit from Wookein:

  • Access to African Products: Buyers can easily find made-in-Africa products and raw materials. Wookein’s extensive supplier list helps identify specific needs and wants.
  • Enquiry and Negotiation: Using the messenger app, buyers can enquire, bargain, and negotiate with suppliers directly. This streamlines communication and ensures clarity on purchasing terms.
  • Safe and Secure Payments: Wookein facilitates payments in local currencies, eliminating the need for currency conversion. Funds are held in Wookein trust until orders are delivered.
  • Integrated Logistics Services: Buyers can choose logistic partners based on their incoterms (e.g., “To door” or “To port”). Wookein ensures reliable delivery options.

How Buyers Benefit from Wookein:

  • Empowerment: Wookein empowers buyers by providing access to a diverse range of African products and suppliers.
  • Global Reach: Buyers can explore products from various African countries, including Ghana, Nigeria, Cote D’Ivoire, Sierra Leone, Burkina Faso, Togo, Kenya, and South Africa.
  • Transparency and Trust: Wookein’s Trade Trust system ensures transparency and builds trust among buyers and suppliers.
  • Efficient Communication: The messenger app facilitates efficient communication, making it easy to connect with suppliers.